Adidas has worked with many local creatives, including Theme Magugu, Rich Mnisi, Ponahalo and Focalistic.
To expand its presence in Africa, the German fashion company has launched its new flagship store in Lagos, Nigeria.
According to the “Guardian Nigeria”, the brand partnered with BrandCo to launch the store that is said to be the biggest in West Africa.
It was designed by Tosin Oshinowo, founder of cmDesign Atelier, known as one of the best architects and creative entrepreneurs in Nigeria.
Taking to Instagram, Oshinowo shared a video of the work done at the store, including the interior, which looks youthful, inviting and bright.
People flooded her comment section, admiring her work and how much of an inspiration she is.
“You are simply phenomenal. Your creativity is out of this world. You are a whole inspiration to me. And I know this for sure – we will be privileged to be working with you soonest! I will hold onto this! We are a dynamic brand marketing and communications agency. Marketing is all we do, and all we do is marketing! Keep pushing the boundaries. Keep doing it big. Keep inspiring us all! I look forward to meeting and working with you soon Ma. Keep winning,” commented @tochvkwu.
Oshinowo has worked on many big projects, including designing a resettlement town in Borno State, where Boko Haram survivors were placed.
Read the latest issue of IOL Fashion digital magazine here.