Justin Bieber could make history by reportedly selling music rights for R3.4bn

Justin Bieber is reportedly closing in on a deal to sell the rights to his entire music catalogue for a whopping $200-million (about R3.4bn). Picture: Adrian de Kock/ANA Pics

Justin Bieber is reportedly closing in on a deal to sell the rights to his entire music catalogue for a whopping $200-million (about R3.4bn). Picture: Adrian de Kock/ANA Pics

Published Dec 22, 2022

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Justin Bieber is reportedly closing in on a deal to sell the rights to his entire music catalogue for a whopping $200-million (about R3.4bn).

According to The Wall Street Journal, the pop idol is nearing completion on the sale to Hipgnosis Songs Capital, who just gave Justin Timberlake half as much for his catalogue.

If it goes through, it will be the biggest acquisition in music history.

It will include the 'Sorry' hitmaker's six studio albums, several singles and even collaborations.

Meanwhile, Bieber has just been in the headlines after he accused high street store H+M of selling a merchandise collection without his permission.

The 28-year-old musician took to social media on Monday to berate the fast-fashion clothing company as he claimed he did not approve of their latest line based around him.

He said: "I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H+M. All without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU."

In a second post, the 'Baby' hitmaker - who has been married to fashion model Hailey Bieber since 2018 - labelled the collection as "trash" and insisted his fans steer clear.

He added: "The H+M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT. When everyone finds out I didn’t approve any of this merch smh."(sic)

Following the outburst, a representative for the clothing retailer alleged that proper protocols had been followed before launching the line, but hours after Bieber made the claims, it appeared that all but one piece of merchandise from the range - a $15 tote bag bearing his face - had been removed from the website.

In a statement, the representative said: "As with all other licensed products and partnerships, H M followed proper approval procedures."

Meanwhile, the singer recently launched an official water brand at the Qatar World Cup, teaming up with premium alkaline water company Geneoristy to provide refreshments to those attending the games in the Middle East country via refillable fountains in an effort to "protect the people."

He said: "I want the world to have access to the best water. I also want countries to know how to best protect their people. The overuse of plastic is hurting us. We need to be more sustainable."