Celebrating Mid-Autumn Festival with Moutai in Johannesburg

The Kweichow Moutai Mid-Autumn Festival dinner is one of many initiatives by TEC Turbo to foster deeper connections between South Africa and China. Through events like this, the company continues to build bridges of understanding with shared experiences to strengthen ties between the two nations and their people. Picture: Supplied.

The Kweichow Moutai Mid-Autumn Festival dinner is one of many initiatives by TEC Turbo to foster deeper connections between South Africa and China. Through events like this, the company continues to build bridges of understanding with shared experiences to strengthen ties between the two nations and their people. Picture: Supplied.

Published Sep 27, 2024

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TEC Turbo Import & Export Trading CC recently hosted a special Kweichow Moutai Mid-Autumn Festival tasting banquet at the esteemed location, The Venue in Melrose Arch, Johannesburg.

The Mid-Autumn Festival is a time for family reunions and celebrating the harvest, it is one of the most important traditional festivals in Chinese culture.

This event, which also celebrated China’s National Day, brought together a diverse group of South Africans and Chinese guests to share in an evening of cultural exchange and mutual appreciation.

The highlight of the evening was Moutai, often referred to as "China's national liquor," a symbol of Chinese tradition and one of the world’s most prestigious liquors. Known for its rich aroma and smooth finish, Moutai carries the essence of Chinese cultural heritage, reflecting centuries of craftsmanship.

It is more than just a drink; it embodies the deep connection between taste, tradition, the values of family, and is deeply rooted in Chinese history. Moutai is often served during important celebrations, symbolising both prestige and festivity.

Guests at the event not only experienced the unique flavours of Moutai but also learned about its significance in Chinese celebrations and rituals, where it plays a key role in marking unity and special moments.

TEC Turbo’s chairwoman, Yuan Ying, warmly welcomed the guests and expressed her gratitude for the opportunity to promote such a significant symbol of Chinese culture. Picture: Supplied.

TEC Turbo’s chairwoman, Yuan Ying, warmly welcomed the guests and expressed her gratitude for the opportunity to promote such a significant symbol of Chinese culture.

She emphasised how Moutai represents not only exceptional craftsmanship but also the values of family, tradition, and unity that the Mid-Autumn Festival embodies.

Guests at the event not only experienced the unique flavors of Moutai but also learned about its significance in Chinese celebrations and rituals, where it plays a key role in marking unity and special moments. Picture: Supplied.

Under her leadership, TEC Turbo has been actively promoting Moutai in South Africa, helping local consumers discover the rich history and cultural depth behind this iconic Chinese spirit.

In addition to tasting Moutai, guests enjoyed traditional Chinese cuisine and entertainment. The event's festive atmosphere perfectly captured the essence of the occasion, showcasing both food and drink as central pillars of Chinese celebrations.

The highlight of the evening was Moutai, often referred to as "China's national liquor," a symbol of Chinese tradition and one of the world’s most prestigious liquors. Known for its rich aroma and smooth finish, Moutai carries the essence of Chinese cultural heritage, reflecting centuries of craftsmanship. Picture: Supplied.

The blend of flavours, music, and cultural performances allowed attendees to immerse themselves in the charm of Chinese tradition.

The Kweichow Moutai Mid-Autumn Festival dinner is one of many initiatives by TEC Turbo to foster deeper connections between South Africa and China.

Through events like this, the company continues to build bridges of understanding with shared experiences to strengthen ties between the two nations and their people.

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