Unilever has suspended sales of Hellmann's mayonnaise to South Africa, the company and major retailers confirmed on Wednesday, due to the high cost of importing the product from the US.
"Due to high inflationary import costs, we will regretfully be discontinuing Hellmann’s in South Africa until further notice," Hellmann’s South Africa business tweeted on Tuesday.
A Unilever spokesperson said the pause was due to high raw material and shipping costs.
Unilever will continue to import Hellmann’s 1-kilo tubs of mayonnaise for its Unilever Food Solutions business, and said other brands had not been affected.
Hellmann’s is a very small brand in South Africa, which is why it’s not produced locally, the spokesperson said.
It is the latest example of how soaring costs for food producers and retailers have led to foods being removed from supermarket shelves.
Packaged goods makers such as Unilever have struggled with higher shipping and raw material costs for over a year while supermarkets have baulked at paying higher prices for popular brands, hoping to keep customers loyal at a time when they are struggling with soaring energy, rent and mortgage bills.
The country's biggest supermarket group Shoprite, owner of Checkers stores, said: "Unilever has advised the supermarket group that it has discontinued Hellmann's Mayonnaise."
At least one supermarket in South Africa had stopped selling the mayonnaise before Unilever discontinued it.
Retailer Woolworths said it had stopped selling the product in April last year because "Unilever was unable to consistently supply Woolworths with Hellmann’s Mayonnaise to meet our customer demand".
REUTERS